Role & Responsibilities
UX lead designer 2023-2024 Led the Ai-driven 0 to 1 product development.Influenced strategic vision and roadmap.Built a design system, UI/UX, logo branding and illustration artwork.
Mission
Problems
Expenses for Golfers include…
Golf Clubs
Green Fees
Golf Accessories
… and Lessons
The average annual cost of being a golfer is estimated to be over $3000+ for the first year and extends up to at least $125,000 for the lifetime.
About 14% of golfers took some form of professional lessons to improve the golf with an average cost at $50-100 per 30 minute lesson.
Most of the existing golf swing analyzer compares your swing with pro’s swing but not yourself.
Comparing against a pro would not give a personalized training and learning experience to capture the subtle differences of your swing changes.
58% of users use apps for posting scores
34% of users use apps for booking tee-times
13% of users use apps for swing analysis
… on the other hand, there’s no single source
of community that connects golfers together
Opportunities
02.
Powered by A.I.
(1) Auto-detection
Provide seamless experience for users by auto-detecting the best swing of the day
(2) Capture the subtle difference
Side-by-side comparison view of your best swing vs. others to detect the subtle difference.
(3) Personalized Training
Have a personalized training by setting your best swing as a reference point
03.
Community-driven to drive user stickiness
Competitor research
Key features
Video uploading flow
Users can easily and quickly share their practice swing videos directly within the community.
Swing comparison design phases
For the MVP launch, we will show a default professional's video. As a follow-up design, we will add a feature to allow users to compare any two videos, making it easier to identify subtle differences in their swings.
Visual design system
Created a design system from the ground up to establish a brand identity that embodies a warm and modern aesthetic.
Overview
In response to the demand for golf apps in the market, I built a golf community app as a co-founder to allow users to analyze their golf swings for improved swing consistency and helps them connect with local players.I spearheaded the product vision by analyzing competitors and collaborating on the roadmap.Problem 01
Golf is an extremely expensive sports to start, learn and sustain.
Problem 02
No reference point on yourself.
Problem 03
While increasing number of golf-app users, the online communities are scattered around.
01.
Fastest growing sports market since pandemic especially from Gen-Z golfers
